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Know-how that moves you forward.
Short, clear and hands-on: step by step, your presence on Google, Instagram and Facebook gets even better.
Pick your topic.
More genuine Google reviews – with your own QR code
Google gives you a QR code for reviews directly: in your Business Profile, choose “Read reviews” and then “Get more reviews” – there you can copy your review link or download a ready-made QR code. Anyone who scans it lands straight in the review window for your business. Here you’ll learn where the code works best, when to ask, and which rules Google sets for it.
Learn moreYour social media content calendar – simple, with a template
A social media content calendar is a simple list: which post goes out when, for what occasion, in which format and on which network. With four columns – occasion, format, network, date – you can plan a whole month in about an hour. Below you’ll find a template you can use right away.
Learn moreScheduling Instagram Stories – so your business is seen every day
You schedule Instagram Stories through Meta’s Meta Business Suite: create a story there, choose Instagram as the destination and set the date and time. Beforehand, prepare images or short videos in 9:16 portrait format. Here you’ll learn step by step how it works and which stories work especially well for a business.
Learn moreDouble opt-in, simply explained – so your newsletter stands on solid ground
Double opt-in means: anyone who signs up for your newsletter first receives a confirmation email and is only subscribed after clicking the link in it. That way you make sure the email address really belongs to the person who signed up. For email marketing in Germany, the process is considered the standard way to be able to prove consent.
Learn moreLink in bio – how your profile leads straight to your business
“Link in bio” means the link in your profile description on Instagram or TikTok – on Instagram, it’s the most important place where visitors reach your site with a single tap, since links in post captions aren’t clickable there. Many businesses put their own bio page there with several buttons: appointments, menu, directions, jobs.
Learn moreCreate a Google Business Profile – and get found in Search and Maps
You can create a Google Business Profile (formerly “Google My Business”) for free at business.google.com/add: enter your name, category and address or service area, then have your business verified. After that, your business appears in Google Search and Google Maps with opening hours, photos and reviews.
Learn moreReplying to Google reviews – friendly, fast and with examples
You reply to Google reviews in your Business Profile via “Read reviews” and then “Reply.” Good replies are personal, short and friendly – for praise, an honest thank-you; for criticism, understanding and a concrete next step. Here you’ll find the right tone and examples you can adopt and adapt.
Learn moreWant to do it with tiaki?
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